After drooling and dreaming over the last posts Golden Globe frocks, I was just a li’l bit excited to find that a lady after my own heart made waves on that carpet too…No not a knife-wielding loon, but the stunning recycler that is Livia Giuggioli, wife of one Colin Firth - yep the dashing one. You see the gorgeous Liv arrived in this amazing reconstructed vintage Christiana Couture wedding dress and had this to say:

 “The re-purposed Christiana Couture wedding dress was a HUGE success in the sense that I don’t think I’ve ever had so many compliments for a dress in one night. But people here do not seem to understand the concept of ethical fashion – they loved the dress but when I revealed the origin they sort of switch off as if it’s not cool anymore because it was once a wedding dress. It’s made me realise that although repurposing and vintage are great, we need to go one step further and make a really strong ethical fashion statement. Which means I now have to find the perfect dress for the Screen Actors Guild Awards in exactly a week.”

Go girl…Livia and Colin also happen to be co-owners of ‘Eco Age’ which is a popular London green store, so upcycling obviously comes so very natural to this lady.

We wonder what ‘couture with a conscience’ she’ll wear next, and here’s hoping the trend is catching on!

Technorati Tags: colin firth, eco age london, livia giuggioli, recycled vintage, repurposed wedding dress, vintage christiano couture wedding dress, vintage dress at golden globes, vintage wedding dress

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